Complete Product and Visual Design — 2021
Menuello
Designing a full digital ordering ecosystem for cafés, restaurants, hotels and bars - brand, marketing site, admin platform and guest app.
Role
Product & Visual Designer
Duration
3 month
Team
Designer, CEO, remote development team
Responsibilities
Branding, UX/UI design, design system, hand-off
Tools
Adobe XD, Adobe CC, Figma
Overview
Menuello is a digital ordering system (SaaS platform) built for cafés, restaurants, hotels, and bars. I was brought in to design the entire product ecosystem from scratch - from the customer-facing website to the mobile ordering app and the admin dashboard used by the businesses themselves. This was a big and exciting project. I created a full visual identity for Menuello - including the logo, colors, typography, icons, and illustrations - and used that to design a responsive, multilingual marketing site that introduces the product, explains how it works, and helps new users sign up or book a demo.
Process
Visual Identity
Developed brand identity from the scratch, including logo design, typography, color palette, custom icons, and a full set of illustrations for digital use.
Website
Designed a multilingual, responsive marketing site to onboard users, present product features, and drive conversions via a 14-day trial, pricing tiers, and demo requests.
Admin Platform
Created a clean and functional UI for the administrative system, allowing business users to manage digital menus, orders, and customer data efficiently.
Customer App
Designed an intuitive, mobile-first ordering experience that allows guests to browse menus, customize orders, and submit directly from their table - with a strong focus on clarity, speed, and usability.
Design System
Established a consistent design across all platforms and devices, optimized for both mobile and desktop usage.
Handoff & Collaboration
Remotely maintained direct communication with developers and the CEO, delivered clear documentation, and ensured smooth implementation across all digital environments.
Selected Screens
Lessons Learned
This project represents a full-cycle design contribution to a live B2B2C digital product - from branding and UX architecture to interface execution and team collaboration.